Hytch announces plan to make transportation carbon neutral nationwide

“Every business I’ve been in, no matter what business it was, fundamentally paid people to do what they wanted them to do,” Hytch co-founder Mark Cleveland tells Hypepotamus. “You either paid people to go to work and then you create incentives around doing better work. Every concept in business is about incentives … and nobody was applying this to transportation, which is stark raving madness in my eyes.”

“People have fantastic networks already, but they just don’t have the incentive, and the people that give them rides to work don’t have an obvious incentive,” says Cleveland. “We’ve created this tool set that leverages personal networks, and does so in a cost-effective way … because we’re creating a marketplace that’s hyperlocal and hyperpersonal.” Full feature...