How Hobby Lobby International Resolved Its Trademark Dispute

“My company’s brand name pre-existed the Goliath and had trademark protection. At the time, we were operating in separate spaces, and our business was very Internet-driven while theirs was bricks and mortar. The two companies had managed to coexist, but as social media became more prominent it really started to confuse matters. And then there was a high-profile lawsuit — that’s when their brand really began to eclipse mine.” Read full feature…